![]() ![]() Why do I have to be reminded of Bestseller when I’m walking by myself in a quiet wood?” “Such a big building will make the world claustrophobically small. Architect Trine Kammer told the local paper: "People in Brande are so afraid to criticise Bestseller. ![]() It was, claims the Guardian, difficult to find any Brande natives who opposed the project but they did hunt down one critic in Aarhus, 60 miles to the east. The plans, approved by the local council last month, were drawn up by architects at Dorte Mandrup, a studio responsible for a number of other ambitious designs among them the glacier-shaped Icefjord Centre above the Arctic Circle in Greenland, and a tower shaped like an origami sculpture on Denmark's Aarhus Island. Plans for the new Bestseller headquarters include trendy humans and grazing sheep More than 1,400 of them are located at the company's current far less imposing headquarters in Brande's Fredskovvej region. The middle-market brand encompasses labels including Vero Moda and Noisy May, has 2,700 retail stories in 45 countries, and employs around 15,000 staff across the world. The building, dubbed the 'Tower & Village project' will stand 10.4 metres taller than The Shard in London, and will host offices, 30 stores, hotel accommodation and student facilities.īestseller's owner Anders Holch Povlsen, whose family founded the company in Brande in 1975, is the richest man in Denmark. So flat is the surrounding rural terrain of the Jutland peninsula, in the west of the country, that the gleaming tower will be visible from 40 miles away. The Shard will soon lose its title as the tallest skyscraper in Western Europe to a somewhat unlikely candidate, in a town you may well have never heard of.ĭanish fashion brand Bestseller has commissioned a 320-metre skyscraper to house its new headquarters in Brande, Denmark, population 7,000.
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